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What It Takes for Green Businesses to Advertise Online
The green industry in the United States is comprised of production and wholesale nurseries and wholesale/retail distribution centers, as...


Consumers Who Engage with Trends May Be Less Open to Advertising Than Others
One common assumption in digital marketing is that individuals who are mindful of what's trending on social media, and propagate these...


How Measurable Is Online Advertising?
Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds...


A Research Study Analyzes the Influence of Algorithms on Online Publicity and Advertising
When we look for information on the internet, buy online or use social networks we often see ads relating to our likes or profile. To...
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